Monefy LinkedIn — 15 visual directions

What research changed

Portrait 1080×1350 should be the delivery default, not square. The 4:5 ratio claims more mobile screen space and outperforms square in the feed; portrait carousels also get more swipes than square ones. These are shown square for side-by-side selection — once you pick, I'll cut 4:5 masters.
Carousels are LinkedIn's highest-dwell-time organic format. That promotes 06 from a nice-to-have to something worth the extra production cost.

Standing caveats

Copy is still placeholder and unverified — judge layouts. The numbers on 15 in particular need checking before anything ships.
No named-people format yet. The Aug 3 plan to name six leaders needs real headshots; pairing a real name with a stock office photo would be a fabricated record, so that direction waits for a shoot.
Photo resolution is the ceiling. Nine of eleven office photos are 900×600. Fine at feed size, but a proper shoot would lift every photo-led direction here.
Fixed this round: working-hours framing removed from 01 and 08; the America material no longer names the document or cites volumes (02); 03 and 05 cut for text; 09 rebuilt without the annotation rings; eyebrow line removed from 03, 04 and 09; duplicate rubric removed from 07; and a full widow sweep — no line in any of the fifteen ends on a stranded word.

Group onePhoto-led — carries the documentary house style

Photo

01 · Documentary — rewritten

Full-bleed B&W, ink scrim, one statement at the foot.

Best for: The hero. Now carries the “OUR clinics, not a client's” line you and Vlad T agreed on Aug 3.
Changed: The working-hours brag is gone. You were right that it isn't hard to explain and isn't why the work lands.

Photo

02 · Split feature — softened

Photo left, ink panel right, green seam between them.

Best for: Quotes and observations. The most reusable of the fifteen.
Changed: No mention of the internal document and no volume number. The observation stands on its own; the artifact stays private.

Photo

05 · Setup & payoff — trimmed

One short setup line, then the line that lands.

Best for: Anything with a punchline. Culture, onboarding, doctrine.
Watch: Payoff must stay under ~35 characters or the column breaks badly.

Photo

08 · Triptych

Three unequal frames with captions under one headline.

Best for: The “who we are” post. Shows range in a single card.
Watch: Needs three photos that read at a third of the width. We have maybe five that do.

Photo

09 · Exhibit

Corner brackets frame the whole object. Caption, then the line.

Best for: Showing a real artifact without claiming anything about a specific part of it.
Watch: Now a reusable template rather than hand-placed annotation work.

Group twoProof & structure — demonstrates rather than asserts

Diagram

03 · Mechanism — cut hard

A real process as stages with gates on a spine.

Best for: Still the most differentiating format here. Nobody in this market draws their actual mechanism.
Changed: The paragraph under every stage is gone; each step is one line now.

Data

04 · Compression

Squares scaled by area, legend, method in the footnote.

Best for: Any finding with a big before/after ratio. Counts and multiples only — never dollars.
Watch: Green is 2.31:1 on paper, so every value carries a dark-ink label rather than relying on the fill.

New

11 · The map

Two real coordinates, an arc, a graticule. No country outlines.

Best for: The whole positioning in one image — arguably the single clearest statement of what Monefy is.
Watch: Points are plotted from actual lat/lon, so nothing is eyeballed. Deliberately no borders drawn — nothing to get wrong.

New

15 · The ledger

Three facts as full-width rows, hairline-separated.

Best for: The “company at a glance” post, and the one to pin to the page.
Watch: Every number needs verifying before this ships. 5 / 1 / 0 are drawn from your own Aug 3 email, not from a source of truth.

Group threeStatement & series — cheapest to produce

New

14 · Assumption vs truth

Two stacked panels — the misread in paper, the correction in ink.

Best for: The positioning problem head-on. This is the card that fixes “they look like an outsourcer.”
Watch: Powerful but one-note. Once or twice a quarter, not monthly.

System

06 · Carousel cover

Ink flood, index, progress ticks, swipe affordance.

Best for: The reach multiplier — highest-dwell-time organic format on the platform.
Watch: Commits us to building 6 more slides per post. Real workload.

Type

10 · Green flood

Full brand green, ink type, mark ghosted off the corner.

Best for: The loud one. Brand recall in a feed of white cards.
Watch: Everything on green must be ink. Use sparingly or it cheapens.

Type

07 · Editorial rule — de-cluttered

Marginal index, column rule, oversized statement.

Best for: A numbered recurring series. The index makes people wait for the next one.
Changed: Down to one rubric. Still the airiest of the fifteen and still my cut candidate.

Group fourRecruiting — the mandate the first ten under-served

New

12 · Not for everyone

Full-height green spine, one blunt statement.

Best for: Self-selection. The honest warning filters harder than any perks post.
Watch: Copy is lifted almost verbatim from your Aug 3 email — it's already your voice, so it should survive review intact.

New

13 · Open role

Role title, one-line summary, a real facts table.

Best for: Every posting. A hiring card that doesn't look like a generic “We're hiring!” graphic.
Watch: Populated from real data in monefy-site/src/data/jobs.ts — title, team and summary are the live copy, not invented. Eight roles are already there.

Where I'd land

The spine — five: 01 (hero), 02 (quote engine), 03 (proof engine), 11 (positioning), 13 (hiring). That covers both mandates and runs 1–2 posts a week without repeating itself.
The punctuation — three: 14 and 12 quarterly, 06 whenever there's a carousel worth building.
Still my cut: 07. It's the one most likely to read as thin.
Next spec decision: if you agree on 4:5, I'll cut portrait masters for whatever you pick rather than maintaining both.